Ethically-guided & curiosity-driven Senior Designer working at the intersection of minimalism, photography, placemaking, environmentalism + well-being.

Currently studying an MSc in Environmental Psychology at SLU. I hold a BA in Advertising and over a decade of experience in listening, understanding, conceptualising, synthesising & executing.

My approach stems from:
empathy + a mindful choice to be a force for good;
→ the conviction that creating value in this time of change requires the ability to sustainably mediate different worlds;
→ a deep ambition to break down the boundaries between design, strategy + storytelling to develop sympathetic visuals, relationship-first brand interactions and meaningful offline + online spaces.


Website Design System (ISCA, 2022)


Digital Visual Identity (Queer+Kinky, 2022)


Newsletter Design (The Red Pill, 2022)


Digital Visual Identity (Prince Jayden's Adventures, 2022)


Food Delivery App Prototype (2021)


Free Stock Photography (2021)


KV Local Rework (ABSOLUT, 2020)


Branding + Photography (pHEMP, 2020)


Social Media Card (ABSOLUT, 2020)


Video Shooting + Production (Havana Club, 2019)


Campaign Concept + Visuals (Liliac, 2019)


Festival Photography (Havana Club x Electric Castle, 2019)


Repositioning Campaign (Havana Club, 2019)


Campaign Concept + Visuals (Liliac, 2018)


Branding (Machina Events, 2018)


App UI (Coca Cola, 2018)


Poster Design (The Ace, 2017)


Packaging Redesign (RawCoco, 2017)


Brand & Product Design (Not-a-Gem, 2016)


Branding (AnneMarie PR, 2016)


Branding (Dsgnr Studio, 2016)


Book Cover Design (Bogdan Dima, 2015)

Find more on Behance and Instagram.


Absolut (RO), Ballantines (RO), Benihana (RO), Calif (RO), Chivas (RO), Coca Cola (RO), Gymshark (US), Hadar Chalet (RO), Havana Club (RO), ING Tech (RO), Jameson (RO), Kaufland (RO), Liliac (RO), Lidl (RO), MedLife (RO), miro (NL), PENNY. (RO), Profi (RO), Ramada Plaza (RO), Sheraton (RO), Shoteria (RO), Zip Up (RO)


Design (Brand identity design, Digital design, Print design, Motion design)

Strategy (Naming, Brand strategy + narrative, Purpose, vision + values, Community building + engagement)

Photo & Video (Art Direction, Filter creation, Studio-quality editing, Color grading)

Experience (Brand identity implementation, Brand guidelines, Consultancy & supervision in Design Thinking, Streamlining creative processes)